Being environmentally conscious is one of our core values at RainSisters - and here is how we incorporate sustainability and responsible manufacturing into our garment design and day-to-day processing.
Functionality Meets Sustainability
Everyone agrees that the main objective for women’s clothing is to look good. Bold vibrant colors and shades, classic lines and cuts that flatter the figure and emphasize our natural curves - this is women’s fashion. Our goal is always to make sure women look and feel beautiful wearing our coats!
However, looking good often comes at the expense of functionality and comfort. This is our mission - to change this view. We believe that femininity can be functional, that beauty can be comfortable. All in one.
We give special attention to those little details that can make a big difference when wearing one of our coats: a large hood with adjustable drawstring tighteners to make sure no rain gets in your face (we all hate having our mascara run from getting caught out in the rain - yuk!), hidden snap buttons, and large hidden pockets in the side seams to hide a lipstick, phone, or a child’s healthy treat. Every feature we include in our coats serves a specific purpose while staying true to our philosophy of making it all look beautiful.
Sustainability Meets Practicality
In today’s eco-conscious world, we are all being encouraged to buy fewer items and choose long-lasting products that withstand the test of time. There are many reasons to support this way of thinking, and fortunately a RainSisters coat ticks off many boxes from this list.
They can be worn for any occasion, be it a posh dinner party at a sprawling mansion or a night out watching a basketball game with your children. Heels or sneakers, bling or casual - our coats match every situation. Wear your coat in any weather without worrying about how you’ll look. Button it up when the rain is pelting down or open it up for a trendy swish and swirl on sunny balmy days in spring. You’ll never have to worry because all our coats are made from the same high quality membrane fabric, making them breathable, warm, waterproof, windproof, and whisper-quiet no matter how active your lifestyle is.
Sustainability Meets Quality
The membrane fabric used to make all RainSisters coats is superior quality, highly durable, and easy to care for, meaning you’ll be able to wear it for years to come without having to invest in another one.
Sustainability Meets Timelessness
Classic fashion pieces are ones that are so perfect that they never go out of style. A little black dress, a white shirt, floral prints, jeans, trench coats, an hourglass shape on a woman’s body. RainSisters Coats represent such classic fashion too. They are unique, functional, elegant and endlessly wearable. They aren’t going to be gone with tomorrow’s latest trends. Our designs are here to stay. This is essential to the mindset of responsible fashion. Instead of accepting the clichés of only wearing a dress once or certain colors and styles only being on trend once a season, we as consumers need to shift our thinking ethically. Our coats look stunning, and will do in 5 years’ time, or 50 years.
Sustainability Means Small Production Quantities
Our coats are made locally in an ethical environment. We never mass produce and take the time to ensure that every piece looks perfect for each customer. We want our coats to find their perfect homes and stay there for a long time, even if it takes us a little longer to complete that process.
Sustainability Means No Wastage
There’s a significant amount of waste that is produced in the fashion industry If garments aren’t put together properly, around 10-15% of fabric is lost which represents harm to the environment. We have invested in digital solutions to ensure that we only use what we need and minimize the amount of wastage that occurs. We also use any leftover pieces of fabric to create make-up bags. This is how to make a difference to the planet, and do it creatively. Of course those clever make-up bags are waterproof and ultra feminine too!